Apple TV+ and Apple One Subscription Prices Increase Up to 20%
Apple has officially increased the monthly subscription rate for Apple TV+ from $12.99 to $14.99 per month for both new and current subscribers. The change marks the fourth price hike since the service launched at $4.99 per month in 2019, reflecting escalating content licensing and production budgets across prestige sci-fi and drama catalogs.
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In addition to standalone Apple TV+ plans, bundled Apple One tiers—including Individual, Family, and Premier subscriptions—will see corresponding price adjustments ranging between 10% and 20%. Active subscribers will see the updated pricing reflected on their upcoming monthly billing statements.