Bluesky Appoints New CEO Toni Schneider for Growth Phase
Decentralized social network Bluesky appoints former Automattic CEO Toni Schneider as Chief Executive to expand federated AT Protocol adoption.
Former Automattic Executive Takes Helm to Scale AT Protocol
Decentralized social networking platform Bluesky has named tech industry veteran Toni Schneider as its new Chief Executive Officer. Schneider, who previously led Automattic (the company behind WordPress.com) during its core hyper-growth era, takes over as Bluesky seeks to scale its federated network.
In his inaugural statement, Schneider outlined plans to broaden Bluesky's appeal beyond niche tech communities, positioning the AT Protocol as an open, interoperable social foundation similar to email or web hosting standards.
Tech Pulse Daily
Get tomorrow's pulse first
Join engineers who read Tech Pulse before stand-up. Free, weekday mornings.
Fostering an Open Ecosystem Over Closed Social Media Monopolies
The platform plans to expand self-hosting server infrastructure, introduce premium developer services, and foster independent algorithm marketplaces while preserving user control over content algorithms and data portability.