Flipboard Acquires Graze to Expand Open Social Web Feeds and Creator Monetization

Digital magazine and news curation service Flipboard has acquired Graze, an innovative startup specializing in custom feed algorithms and monetization tools built on top of the open AT Protocol and Bluesky ecosystem. The acquisition marks Flipboard's deepest investment yet in decentralized social media infrastructure.

Graze's technology allows independent creators and digital publishers to construct customized content feeds while integrating privacy-respecting advertising formats. Flipboard plans to incorporate Graze's algorithmic tools across its mobile apps, allowing millions of readers to curate open web feeds effortlessly.

The acquisition reinforces the broader industry momentum behind interoperable social protocols, where users and publishers retain ownership over their content distribution channels.