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Tech Policy & Media August 28, 2026 Source: TechCrunch

Startup Launches New Twitter Claiming Abandoned Trademark from Elon Musk X

Startup Launches New Twitter Claiming Abandoned Trademark from Elon Musk X

In a bizarre legal twist in social media history, an independent group of entrepreneurs has officially launched a new microblogging platform named Twitter, taking advantage of corporate trademark lapses following Elon Musk rebrand to X.

Legal disclosures reveal that X Corp permitted several legacy international trademark registrations for the blue bird icon and the name Twitter to expire without renewal. The founders of New Twitter registered the vacant marks and built a simplified chronological social feed inspired by classic 2012-era Twitter.

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IP attorneys anticipate immediate legal challenges from X Corp, though the developers maintain that trademark law strictly enforces protection forfeiture upon intentional abandonment.